BUFORD, GA (Tuesday, January 16, 2024) — Paul Miller Racing is teaming up with media juggernaut iHeart for the 2024 season, as the team makes their IMSA GTD Pro debut in 2024.
iHeartRadio, the number one audio company in the United States, reaches—on average—nine out of every ten Americans every month. The company boasts 860 live broadcast stations in 160 markets across America, including many of the markets where the Paul Miller Racing team will be taking to the track in IMSA competition in 2024.
The iHeart logo will be featured on the No. 1 Paul Miller Racing BMW M4 GT3, as well on the race suits of full season drivers Bryan Sellers and Madison Snow, Michelin Endurance Cup driver Neil Verhagen, and Rolex 24 at Daytona driver Sheldon van der Linde.
“iHeart is very proud to be partnering with Paul Miller Racing for the upcoming IMSA racing season,” said VP of Automotive Partnerships Brian Rabinowitz.
“It’s not often a unique opportunity such as this comes along and for iHeart to be able to partner with Paul Miller Racing in a meaningful way is incredibly exciting. The team at Paul Miller Racing is clearly committed to excellence and to winning, and we are thrilled to join them as they pursue both in 2024!”
Team owner Paul Miller echoed Rabinowitz’s sentiments.
“It’s great to be teamed up with the iHeart media group for 2024. They share many of the same values as we do when it comes to building a fantastic team within the company and I look forward to working with them as we go forward.
“It’s going to be a tough year making the jump up to Pro, but we have great partners and a great crew and great drivers, and I know we will be giving it our all.”
The jump up to Pro comes on the heels of an incredible 2023 season which saw the No. 1 machine clinch the GTD full-season championship title for the team, Sellers and Snow and for BMW. Additionally, they swept the IMSA Sprint Cup title as well, thanks in part to a class-record five victories over the course of the year.
The iHeartRadio-adorned No. 1 machine will make its IMSA WeatherTechSportsCar Championship GTD Pro debut this month at the Rolex 24 at Daytona. The crew will roll for first practice at the annual Roar Before the 24 beginning Friday, January 19 before the twice-round-the-clock endurance race January 27-28.
Paul Miller Racing previously won the Rolex 24 at Daytona in 2020, with drivers Madison Snow and Bryan Sellers leading the team’s effort.